challenge
Morlinki Sausages was the first children’s processed meat brand in Poland and has remained the leader in the field ever since. In 2009, we were requested to take part in the tender for the concept and creation of the new version of the website www.morlinki.com.pl. The aim was to built a community around the brand for parents and children. For the former by means of an educational informative portal on nutrition, for the latter through its section with educational games. The site was to increase brand awareness and strenghten its image.
methods
What is Morlinki’s wonderland like? It is friendly, colourful and joyful. We decided that its online version ought to reflect it.
Here, parents of small children who are the brand’s main target will find detailed information on every product of Morlinki, information about the nutritive value of its high quality ingredients, as well as a diversified list of recipies inspiring them to use Morlinki products in everyday meals. Why don’t you delight in rainbow shashliks, go for a sausage mushroom picking, taste sausage mini-octopuses and mini ham-yachts? After all, preparing meals can be as enjoyable as eating them!
To support our portal merithorically, we asked Katia Roman-Trzaska, the best-known cook for children, to become our expert in children’s nutrition. The author of the popular „Little Chef” programme broadcast on Kuchnia TV channel and an enthusiast of healthy cooking trusted us with original recipies for attractive Morlinki dishes to be prepared by children and parents together.
In cooperation with the Institute of Food and Nutrition [Instytut Żywności i Żywienia] we prepared a unique nutrition calculator for children. With its help, every parent will be able to calculate the nutritive value of his little one’s favourite snacks and meals.
For children - Morlinki’s gourmets - we created a wonderful, circus-like land. In this magical world they are guided by Max, an icon of healthy eating, energy and strentgh every child needs when discovering the world around. Welcome to Morlinki’s show and theme park! Would you dare to pick up Max’s gauntlet?
results
The customers quickly started to recognise the solutions we came up with. Their efficiency is yet to be verified by the communication activities we are planning to launch. However, portal’s present popularity seems to bode well for its future development.
