challenge
Neighbours Ltd [Sąsiedzi Sp. z o.o.] told us: „People change nappies, feed the baby, change rompers and get worried that there’s too much or too little poo. Or maybe they wish, oh-so-much, to be able to worry about all that, but they are still trying to have a baby? Some are buying little clothes or furniture to the babie’s room, while others are only crying again when they see those minute shoes… Please, create our portal www.ebobas.pl so that it be original and innovative; so that all the future and present funky parents just love it!”.
Challenging as it was, we decided to conceive it.
methods
We agreed with Neighbours that it needs to be a social network. They wanted it to be much more user-friendly than the similar portals launched before. Their project was to be a place to feel at home, as if visiting the dearest neighbour friends.
Content of ebobas.pl is created by its editors and users. They write on how to raise children and care for them, how to prevent illnesses or treat them once they have occurred. Bobopeaedia, that is an e-encyclopaedia for parents, as well as expert press articles or gadgets allowing to monitor our kids’ progress are designed in a way reminding of a happy families’ fairy tale. A tale that was not a piece of cake to write (as neighbours will be neighbours and would object to our late night hours of work). They used to complain about the colours and icons we had designed, while we had to search and search the symbols they would finally find suitable.
The calculators, name book, e-cards, blogs, photo galleries and discussion boards for users encourage them to build an active parenting community.
We still give our full marketing support to ebobas.pl, co-organising contests and advertising campaigns. We create new applications for users, always bearing in mind further development of the network.
results
eBobas.pl owned by Neighbours Ltd [Sąsiedzi Sp. z o.o.] is a successful new baby on the block. It is growing popular with more and more users, having been visited more than 5 000 000 by more than 1 000 000 users. Growth charts bode well for its further development. It’s just the way it is with strong babies.
It is hard to say if we fathered eBobas.pl… However, having delivered it onto the Internet, we definitely have motherly instincts for it.
