challenge
Animex is a leader on the Polish meat market, a company of 50 years of tradition and experience in meat production.
Modern technologies, high quality meat and delicious recipies guarantee that the Animex Group products’ meet the standards for health food of the highest quality. Owing to a long-term coherent marketing strategy, Animex brands are at present the best-recogniseable meat products on the Polish market.
The aim of the agency was to refresh the image of Animex.pl website and introduce appropriate functionalities enriched with CMS.
methods
Animex owns as many as 9 meat brands, 3 of which are produced for export. Within each brand, wide selection of products is available.
To focus on their high quality and traditional production process, we created a brand and product manual.
We paid a lot of attention to the new website’s outlay so that every client could easily access and browse through the content of every tab.
Quality and tradition are the values the most important to the company. Care for the consumer and the environment decide about the Animex’s appeal on the consumer market. It is this care that persuades the clients to conciously choose Animex meat products.
Animex is an environmentally-friendly company which is also reflected by its corporate website. Its positive involvment in the matters of environment protection is proved by an American Environmental Excellence Award and W trosce o naturę certificat.
New tab on the website informs about the current state of Animex affairs and the on-going contests for the consumers. The media may contact a dedicated press office providing them with the latest news about the company.
However, the most frequently visited tab is the one with job offers, which is daily updated by means of a dedicated CMS.
results
Modified Animex.pl website is a consumer-friendly site emphasising the most important values of the company. Transparent navigation and minimalist form allow to fully appreciate Animex meat brands’ portfolio in Poland and around the world.
